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💼 Real Results. Real Hustle.
I don’t just write emails—I write income. 💸 From welcome flows to winbacks, my copy turns attention into action and browsers into buyers. Here’s the proof.
📩 Welcome Flow → $12K in 7 Days
An ecom brand had a dusty welcome series nobody read. I rewrote it with high-converting psychology, urgency, and clarity. Result? A 32% spike in conversions in a week. Clean. Simple. Powerful. 🧠
Let Me Fix Yours Too 🚀🛒 Abandoned Cart Flow → +47% Recovery
Their emails were ghosting customers. I came in, studied buyer behavior, built 3 custom emails using scarcity + social proof. Result? Nearly half of lost sales brought back. Boom. 🔁
Let’s Recover Your Revenue 🔄— D. Sanders, Founder of a 7-Figure Brand
📊 Want results like these?
Book a Free Audit 📝⚡ Email Copy That Closes
I’ve helped new brands make their first $10K and seasoned ones hit new highs. My emails are built on real strategy, not fluff—and that’s what makes them slap. 👊
🚨 Flash Sale Email → $8,400 in 48 Hours
They had traffic. I gave them urgency. One high-impact flash sale email using scarcity + bold CTAs pulled 3x more sales than their last three promos combined. Real pressure, real results. 💨
Tap In For Yours 🖊️🔁 Winback Series → $19K from "Dead" Leads
They thought the list was cold. I knew better. I wrote a 4-part winback campaign that used empathy + reminders of past value. Boom—$19K revived in under 10 days. 💌
Want Yours Re-Engaged? 🔓⭐ What They’re Saying
“Working with ConvertCopyCo was the best move for our brand. The strategy behind the emails was next-level—and it showed in our numbers. I’ll never go back to writing them myself.”
— M. Rivera, DTC Brand Owner
THE CHALLANGE
Client: FitLife Supplements
Industry: Health & Wellness
Timeline: 6 months
Goal: Increase email conversion rates and drive more supplement sales
FitLife Supplements was struggling with their email marketing campaigns. Despite having a subscriber list of 15,000 fitness enthusiasts, their email open rates were stuck at 12% and click-through rates were barely reaching 1.8%. Their generic, product-focused emails were being ignored, and sales from email marketing had plateaued.
THE STRATEGY
1. Audience Segmentation
We divided their email list into five key segments:
- Beginners (new to fitness)
- Weight Loss Focus (primary goal: losing weight)
- Muscle Building (focused on strength training)
- Endurance Athletes (runners, cyclists, swimmers)
- Wellness Enthusiasts (holistic health approach)
2. Storytelling Approach
Instead of leading with products, we crafted emails that told compelling stories about transformation, struggle, and success.
3. Psychological Triggers
We incorporated proven psychological principles:
- Social proof through customer testimonials
- Scarcity with limited-time offers
- Authority through expert endorsements
- Reciprocity with valuable free content
The Implementation
Email Example 1: Welcome Series (Beginner Segment)
Subject Line: "Sarah's 30-day transformation (and the mistake that almost stopped her)"
Email Body:
Hi [First Name],
Three months ago, Sarah stared at herself in the mirror and barely recognized the person looking back.
At 34, she felt exhausted climbing two flights of stairs to her apartment. Her confidence was at an all-time low, and she'd tried every "quick fix" diet on the market.
But here's what changed everything for Sarah...
She stopped looking for shortcuts and started focusing on sustainable habits. And in just 30 days, she:
- Lost 12 pounds of stubborn belly fat
- Gained enough energy to chase her kids around the park
- Felt confident enough to wear that dress hanging in her closet for 2 years
The secret? Sarah discovered that 80% of weight loss happens in the kitchen, not the gym.
That's why I want to share the same 7-day meal prep system that kickstarted Sarah's transformation.
[Download Your Free 7-Day Meal Prep Guide]
Inside, you'll discover:
✓ 21 delicious, fat-burning meal recipes
✓ Simple grocery shopping lists
✓ Meal prep strategies that save 4+ hours per week
✓ The #1 supplement that accelerated Sarah's results
No complicated counting. No expensive ingredients. Just real food that helps you feel amazing.
Ready to start your own transformation story?
[Get Your Free Guide Here]
To your success,
Mike Thompson
Certified Nutritionist & Founder, FitLife Supplements
P.S. Sarah's story isn't unique. In the next few days, I'll share how Tom lost 25 pounds in 8 weeks using the same system. Stay tuned!
Email Example 2: Re-engagement Campaign
Subject Line: "We miss you (and your abs miss you too)"
Email Body:
Hey [First Name],
I noticed you haven't opened my emails in a while.
Maybe you've been busy. Maybe you're crushing your fitness goals without us. Maybe our emails ended up in your spam folder (technology, right?).
Or maybe... life got in the way.
Listen, I get it. I really do.
Three years ago, I was 40 pounds overweight, working 60-hour weeks, and my "gym routine" consisted of walking past the treadmill on my way to the vending machine.
I had every excuse in the book:
- "I don't have time"
- "I'll start Monday"
- "I'm too tired after work"
- "I don't know where to begin"
But here's what I learned: The perfect moment never comes.
You just have to start where you are, with what you have, right now.
That's why I want to make this as easy as possible for you.
If you're ready to get back on track, I'll give you everything you need to succeed:
🎁 Free 14-day meal plan (worth $37)
🎁 Free workout video series (worth $67)
🎁 Free supplement consultation (worth $97)
All yours. No strings attached.
[Yes, I'm Ready to Start Again]
If you're not interested, no hard feelings. Just click here to unsubscribe, and I'll stop sending you emails.
But if there's even a small part of you that's ready to feel strong, confident, and energized again...
[Let's Do This Together]
Your comeback starts now,
Mike Thompson
P.S. Remember: You don't have to be perfect. You just have to be consistent. And I'll be here to help you every step of the way.
The Results
Before Our Campaign:
- Open Rate: 12%
- Click-Through Rate: 1.8%
- Conversion Rate: 0.3%
- Revenue per Email: $0.47
After Our Campaign:
- Open Rate: 31% (158% increase)
- Click-Through Rate: 7.2% (300% increase)
- Conversion Rate: 2.1% (600% increase)
- Revenue per Email: $2.07 (340% increase)
Additional Metrics:
- Unsubscribe Rate: Decreased from 2.1% to 0.8%
- List Growth: Increased by 47% due to referrals
- Customer Lifetime Value: Increased by 89%
- Total Revenue Increase: $127,000 in 6 months
Key Takeaways
1. Stories Sell Better Than Features Instead of listing product specifications, we told transformation stories that readers could relate to and aspire to achieve.
2. Segmentation is Critical Sending targeted messages to specific audience segments increased relevance and engagement dramatically.
3. Emotional Connection Drives Action By addressing real struggles and fears, we created emotional connections that motivated readers to take action.
4. Scarcity Creates Urgency Limited-time offers and inventory scarcity drove immediate action rather than procrastination.
5. Value-First Approach Builds Trust Providing valuable content before asking for sales built trust and positioned the brand as helpful rather than pushy.
Want Similar Results for Your Business?
This case study demonstrates the power of strategic email copywriting. The right words, sent to the right people, at the right time, can transform your business.
Ready to increase your email marketing results?
Contact us today to discuss how we can help you craft compelling email campaigns that convert subscribers into customers.
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Oliver Hartman