Case studies that turn words into revenue.

We build email sequences and growth assets that turn attention into action. Strategy first. Clean copy. Results you can see in Stripe.

$12K / 7 days

Welcome flow

+47% recovered

Cart stack

$19K / 10 days

Win‑back

3× CTR

SaaS/Solar seq

Kuby Invenergy FitLife
E‑com • Welcome

$12K in 7 Days

Dusty welcome → urgency + clarity = first‑week pop.

Fix mine
Cart Recovery

+47% Recovered

3‑email stack: proof → urgency → guarantee.

Recover revenue
Flash Promo

$8,400 / 48h

One high‑impact email with real scarcity.

Plan a promo
Win‑Back

$19K Revived

4‑part sequence: empathy + value + timed nudge.

Re‑engage list
CTR (%) Audit Bookings (×) 0 10 20 30 22% 34%+ Before After 0× 1× 2× 1× 2.1× Before After
Optimized sequence projected 3× CTR and 2.1× more bookings; ~$47K/mo modeled from reclaimed leads.
SolarEmail OptimizationDirect Response

Kuby Energy — Plug the funnel, print the revenue

Challenge

Leads came in, then went cold: weak urgency, no follow‑ups, missing triggers.

Strategy

  • Sharper hooks + clear CTAs → more clicks
  • 2 follow‑ups with proof + timed incentives
  • Context in subject lines leveraging market trends

Results

  • 3× CTR, 2.1× bookings, +$47K/mo projected
  • Open rate projection: 22% → 34%+

Representative outcomes; varies by offer, list quality, traffic & inboxing.

Utility‑Scale SolarB2B Lead GenContent Strategy

Invenergy — Turn project pages into B2B pipeline

Challenge

A 240 MW project page read like an FYI — great asset, low conversion.

Strategy

  • Case study upgrade: facts → outcomes (output, community value, investor ROI)
  • Lead magnet: “Solar ROI 2025” to capture decision‑makers
  • Nurture: 5‑part sequence guiding to a meeting

Results

  • More qualified leads, shorter cycles, better meetings (SQLs > MQLs)

Plan shown for illustration; performance depends on market, traffic & execution.

Project → Case Study facts → outcomes Lead Magnet Solar ROI 2025 Meeting SQL booked Email Nurture 5‑part path ROI Frame value > features
Case Study → Lead Magnet → Nurture → Meeting. Simple, scalable pipeline for origination.
DTC • SupplementsSegmentationStory‑Led Emails

FitLife — Story‑Led Segmentation that Sells

Challenge

15,000 subs, but engagement stuck at 12% opens / 1.8% CTR. Product‑centric emails weren’t connecting emotionally.

Strategy

  • Five segments: Beginners, Weight Loss, Muscle, Endurance, Wellness
  • Story‑first emails: struggle → shift → success; teach before pitch
  • Psych triggers: social proof, scarcity, authority, reciprocity
Before vs After (6 months) Open CTR Conv RPE 12% 31% 1.8% 7.2% 0.3% 2.1% $0.47 $2.07
Brand‑reported outcomes. Results vary by offer, list health, and traffic.

Results

  • Open: 12% → 31% (+158%)
  • CTR: 1.8% → 7.2% (+300%)
  • Conversion: 0.3% → 2.1% (+600%)
  • RPE: $0.47 → $2.07 (+340%)

-61%

Unsubs (2.1% → 0.8%)

+47%

List growth

+89%

LTV

Email Example — Welcome (Beginner)

Subject: Sarah’s 30‑day shift (and the mistake that almost stopped her)

Transformation story + 7‑day meal‑prep guide CTA to earn trust fast.

Email Example — Re‑engagement

Subject: We miss you (and your abs do too)

Own “life got in the way,” remove friction, stack value, and invite a low‑friction restart.

“He’s the real deal.”

“Joshua’s emails didn’t just increase clicks—they increased cash. Every word was intentional, every line drove action.”

— D. Sanders, Founder of a 7‑figure brand

“Strategy you can see in the numbers.”

“Best move for our brand. The strategy behind the emails was next‑level—and it showed in our numbers.”

— M. Rivera, DTC brand owner

Make us your next case study

Tell me your goal. I’ll map the fastest path and give you the first test. If you love it, we scale.

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Oliver Hartman